Friday, March 27, 2009

Recent Interview


I was recently interviewed by acclaimed journalist, Judith Ritter, for the launch of my new company this year. The name of the company is Dai Living.

Handmade, in Nepal, of luxurious handknotted Tibetan pashmina wool, these rugs are of the best quality that you'll ever purchase. Chooose a Pashmina Dai Living rug to adorn your home, spa, or personal space and partner with us in ending child labor in the rug industry through RugMark. A portion of the proceeds of each purchase goes directly towards this endeavor.

"We believe in abolishing child labor child by child, loom by loom, factory by factory, employer by employer, exporter by exporter, importer by importer, retailer by retailer, and consumer by consumer. Restoring childhood to the children of the world is possible and we all can help purchasing certified rugs."


My conversation with Judith sparked much interest on both parts. She was extremely interested to learn how large a role my faith convictions influenced the birth of Dai Living and the direction towards social justice. I also learned quite a bit from Judith as she shared some of her own insight from life experience. Here is part of the interview...

"It is clear that Brad Grinnen’s interest in the rug business extends well beyond that of the typical entrepreneur. While he most definitely is focused on the profitability of his venture, he is more interested in the benefits that profitability provides to the weaving community."


You can read the full article on Rugmark's site, here.

Dai Living's site can be found here.

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